Clearer brands.
Smarter systems.
Stronger creative.

I’m Tony D’Amico, an Art Director and creative leader with experience across brand systems, digital experiences, campaign creative, and creative operations. I help teams move from loose ideas and scattered assets to thoughtful creative systems that are easier to understand, easier to use, and easier to scale.

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Read My Approach

The kind of creative problems I help solve.

Brand

Visual identities, messaging systems, guidelines, and creative direction that help companies show up with more consistency and confidence.

Digital Experiences

Websites, landing pages, product experiences, and digital systems that make complex ideas easier to understand, navigate, and act on.

Campaigns & Growth

Campaign concepts, marketing assets, recruiting creative, and content systems that connect business goals with clear audience-focused storytelling.

Creative Operations

Clearer processes, better critique, stronger collaboration, and creative systems that help teams reduce chaos without watering down the work.

Selected work across brand, digital, campaigns, and creative systems.

A few projects that show how I think, lead, and execute across different kinds of creative challenges.

Outpost Advisors

Investor Portal UX/UI System

A product and workflow-focused project connecting interface design, reporting systems, multilingual content, and operational efficiency.

CMAND

A web and brand direction project built around visual clarity, CMS flexibility, motion, and a system that extended beyond the website into sales and presentation materials.

Go to all projects

Testimonials

Marcus Fernandez

Square

Tony's exceptional communication skills were instrumental in both endeavors, making the entire process—from inception to completion—effortless. His commitment to excellence was evident in every interaction. Tony is a true professional and a trusted partner for any project.

Cameron Williams

Xullu

Tony was the lead on the project and did an amazing job for. He was always available for collaboration, sometimes even after hours. I would definitely recommend Tony for any of your website design and buildout.

Thomas Cooke

Bicycle Collective

have always admired Tony's generosity and empathy in the relationships he builds with client partners, which is precisely why I turned to Tony and his Underbelly team to help our nonprofit, Utah-based Bicycle Collective, build a digital platform that has proven transformational for our organization. I can hardly wait for the next opportunity to work together.

Tim Clark

Base Fund

Tony and the team were the perfect fit to get our website off the ground. We were struggling to get all the pieces together, and it just took Tony and his team a couple of weeks, and we went from zero to a working website. They helped us triage and prioritize what mattered most. They were great about the process. Ultimately, we have an excellent website created in Webflow that gives us the foundation to keep reiterating and building for the future. Recommend Tony or is team to get you going.

Looking for a creative leader who can bring clarity to the work and momentum to the team?

I’m open to Art Director, Creative Director, Brand Director, and design leadership roles where strong creative thinking, clear systems, and thoughtful execution matter.

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